Comments for kip/bot/blog http://www.kipbot.com/blog apophenic pretentia Thu, 11 Mar 2010 11:16:35 +0000 http://wordpress.org/?v=2.0.11 Comment on Strangest toy scene yet by David DeCheser http://www.kipbot.com/blog/2010/03/05/strangest-toy-scene-yet/#comment-101988 Fri, 05 Mar 2010 16:10:15 +0000 http://www.kipbot.com/blog/2010/03/05/strangest-toy-scene-yet/#comment-101988 Recently saw this ad campaign on the subway: http://www.gunpoliticsny.com/images/real-toy-gun.jpg Recently saw this ad campaign on the subway: http://www.gunpoliticsny.com/images/real-toy-gun.jpg

]]> Comment on What’s up with deckle edge? by Todd Walker http://www.kipbot.com/blog/2010/02/13/whats-up-with-deckle-edge/#comment-101701 Tue, 02 Mar 2010 22:17:23 +0000 http://www.kipbot.com/blog/2010/02/13/whats-up-with-deckle-edge/#comment-101701 My first thought was that they've started calling this out because people are getting books with that edge and thinking its a defect. My first thought was that they’ve started calling this out because people are getting books with that edge and thinking its a defect.

]]> Comment on Nifty Cross-Channel Experience with B&N by kipbot http://www.kipbot.com/blog/2010/02/20/nifty-cross-channel-experience-with-bn/#comment-100687 Sun, 21 Feb 2010 11:41:19 +0000 http://www.kipbot.com/blog/2010/02/20/nifty-cross-channel-experience-with-bn/#comment-100687 Not really converted, except in rare instances where I must have the pressed-pulp version of a book. Re: Images, what are you viewing it with? I'm not seeing the stretches on OSX Fireforx or Safari. I'm using the height="x%" width="x%" to scale the image. Not really converted, except in rare instances where I must have the pressed-pulp version of a book.

Re: Images, what are you viewing it with? I’m not seeing the stretches on OSX Fireforx or Safari. I’m using the height=”x%” width=”x%” to scale the image.

]]> Comment on Nifty Cross-Channel Experience with B&N by See-ming Lee 李思明 SML http://www.kipbot.com/blog/2010/02/20/nifty-cross-channel-experience-with-bn/#comment-100643 Sun, 21 Feb 2010 01:23:23 +0000 http://www.kipbot.com/blog/2010/02/20/nifty-cross-channel-experience-with-bn/#comment-100643 Interesting. Are you now a BN convert? Btw your image is stretched again.. lately that appears to happen quite a bit on your posts... Interesting. Are you now a BN convert? Btw your image is stretched again.. lately that appears to happen quite a bit on your posts…

]]> Comment on Just the right amount of jargon by kipbot http://www.kipbot.com/blog/2010/02/16/just-the-right-amount-of-jargon/#comment-100281 Wed, 17 Feb 2010 09:58:41 +0000 http://www.kipbot.com/blog/2010/02/16/just-the-right-amount-of-jargon/#comment-100281 Thanks for coming by, GG (like Gordon Gekko!) Your story about seeding faux-lingo reminds me a of a story. I was working at a games company where the MD was big Churchill buff. Of course, on hearing about this, everyone made an effort to learn something about Churchill and find ways to display their knowledge in front of the MD. A friend and I decided to introduce a fake quote and attribute it to Churchill and then see how long it took someone to quote it again in front of the MD. Less than a week. Thanks for coming by, GG (like Gordon Gekko!) Your story about seeding faux-lingo reminds me a of a story. I was working at a games company where the MD was big Churchill buff. Of course, on hearing about this, everyone made an effort to learn something about Churchill and find ways to display their knowledge in front of the MD. A friend and I decided to introduce a fake quote and attribute it to Churchill and then see how long it took someone to quote it again in front of the MD. Less than a week.

]]> Comment on Just the right amount of jargon by greg http://www.kipbot.com/blog/2010/02/16/just-the-right-amount-of-jargon/#comment-100269 Wed, 17 Feb 2010 06:22:59 +0000 http://www.kipbot.com/blog/2010/02/16/just-the-right-amount-of-jargon/#comment-100269 great article kip. i think that most jargon i've seen used in agencies is as a way to ensure job security and make people feel badly about themselves. how we come to jargon usage in the agency world is very bruce lee in a way IMO, because when you enter, you know no jargon, then you spend years learning jargon, and then after you know it all, you drop the jargon. overall, there is no end to jargon and self-flagellation in agencies, about 75% give or take of agency life is this, posturing and self-flagellating is inherent to the advertising process so most people in the soup so to speak never get past the middle part of this model i just outlined for you. i think the best way to confront jargon is to get yourself a nice title, then insist on talk plainly in meetings, as you do. an equally good way i would suggest is to make up jargon and then seed it into conversation and see if anyone calls you on it. i've done this and it's a pretty good litmus test to indicate whether or not you are surrounded by morons. which most of the time you will find is in fact the case. great article kip. i think that most jargon i’ve seen used in agencies is as a way to ensure job security and make people feel badly about themselves. how we come to jargon usage in the agency world is very bruce lee in a way IMO, because when you enter, you know no jargon, then you spend years learning jargon, and then after you know it all, you drop the jargon.

overall, there is no end to jargon and self-flagellation in agencies, about 75% give or take of agency life is this, posturing and self-flagellating is inherent to the advertising process so most people in the soup so to speak never get past the middle part of this model i just outlined for you. i think the best way to confront jargon is to get yourself a nice title, then insist on talk plainly in meetings, as you do. an equally good way i would suggest is to make up jargon and then seed it into conversation and see if anyone calls you on it. i’ve done this and it’s a pretty good litmus test to indicate whether or not you are surrounded by morons. which most of the time you will find is in fact the case.

]]> Comment on Just the right amount of jargon by kipbot http://www.kipbot.com/blog/2010/02/16/just-the-right-amount-of-jargon/#comment-100176 Tue, 16 Feb 2010 13:28:29 +0000 http://www.kipbot.com/blog/2010/02/16/just-the-right-amount-of-jargon/#comment-100176 DdC! (I think that's a good moniker for you . . . Directed by DdC, Producer DdC) Totally in synch about context, tho I think jargon cuts both ways outside of a discipline ("We call this a ____") or inside (or with clients and internal teams). Your Planet Money reminds me of something that happened to me recently. I had read dozens and dozens of pages about this thing called 'value tier migration' and seen some charts that looked more like fluid dynamics illustrations than anything to do with people conducting commerce with other people. At one point, I blurted out, "Help me guys, what am I missing. Value tier migration sounds like getting customers to buy more or step into a higher level of subscription . . . what am I missing." The answer? "Yeah, that's pretty much it." Oi oi oi. DdC! (I think that’s a good moniker for you . . . Directed by DdC, Producer DdC)

Totally in synch about context, tho I think jargon cuts both ways outside of a discipline (”We call this a ____”) or inside (or with clients and internal teams).

Your Planet Money reminds me of something that happened to me recently. I had read dozens and dozens of pages about this thing called ‘value tier migration’ and seen some charts that looked more like fluid dynamics illustrations than anything to do with people conducting commerce with other people. At one point, I blurted out, “Help me guys, what am I missing. Value tier migration sounds like getting customers to buy more or step into a higher level of subscription . . . what am I missing.” The answer? “Yeah, that’s pretty much it.” Oi oi oi.

]]> Comment on Just the right amount of jargon by David DeCheser http://www.kipbot.com/blog/2010/02/16/just-the-right-amount-of-jargon/#comment-100175 Tue, 16 Feb 2010 13:22:55 +0000 http://www.kipbot.com/blog/2010/02/16/just-the-right-amount-of-jargon/#comment-100175 Great post. I've been reading a lot of books lately about creating and giving presentations. The topic of jargon consistently comes up. The one thing that you don't touch on here is context. In speaking with our peers - or more specifically our internal teams, jargon as Fry gives in his sailboat example can be helpful if not necessary. But in speaking with clients, potential clients, or the un/semi-initiated public - jargon is not so good. One of the books I read used Steve Jobs as an example - which generally is a bad idea as he can be a bit of an anomaly - but I liked the example anyway. When describing OSX during its launch he said “We made the buttons on the screen look so good you'll want to lick them." Something that everyone can understand. There was a great episode of Planet Money that where they asked their listeners to translate the jargon from a an Economist's paper. Statements like "hybrid translog cost functions". Planet Money does a great job poking fun at the Economist. And the Economist does a great job of giving them the context. These papers are mostly written to be read by other Economists - and phrases like that above carry very specific information that can't be misinterpreted. http://bit.ly/5cgSfa Great post.

I’ve been reading a lot of books lately about creating and giving presentations. The topic of jargon consistently comes up.

The one thing that you don’t touch on here is context. In speaking with our peers - or more specifically our internal teams, jargon as Fry gives in his sailboat example can be helpful if not necessary.

But in speaking with clients, potential clients, or the un/semi-initiated public - jargon is not so good.

One of the books I read used Steve Jobs as an example - which generally is a bad idea as he can be a bit of an anomaly - but I liked the example anyway. When describing OSX during its launch he said “We made the buttons on the screen look so good you’ll want to lick them.” Something that everyone can understand.

There was a great episode of Planet Money that where they asked their listeners to translate the jargon from a an Economist’s paper. Statements like “hybrid translog cost functions”. Planet Money does a great job poking fun at the Economist. And the Economist does a great job of giving them the context. These papers are mostly written to be read by other Economists - and phrases like that above carry very specific information that can’t be misinterpreted.
http://bit.ly/5cgSfa

]]> Comment on Stick a pin in it and it dies by kip/bot/blog » Just the right amount of jargon http://www.kipbot.com/blog/2008/02/28/stick-a-pin-in-it-and-it-dies/#comment-100171 Tue, 16 Feb 2010 10:50:20 +0000 http://www.kipbot.com/blog/2008/02/28/stick-a-pin-in-it-and-it-dies/#comment-100171 [...] Most importantly, my skepticism of jargon also stems from a belief that jargon tends to make things static and close off avenues of exploration. In an earlier post, I wrote: What I noticed, though, was a rush to put labels on ideas and capture the dynamic within an existing, perhaps widely known concept (value chain, purchase cycle, influencer strategy). The words were all useful, but they seemed to dampen the energy of the conversation - they didn’t tell us who was doing what to whom (or, more importantly for marketers with whom) or offer theories of why. [...] […] Most importantly, my skepticism of jargon also stems from a belief that jargon tends to make things static and close off avenues of exploration. In an earlier post, I wrote: What I noticed, though, was a rush to put labels on ideas and capture the dynamic within an existing, perhaps widely known concept (value chain, purchase cycle, influencer strategy). The words were all useful, but they seemed to dampen the energy of the conversation - they didn’t tell us who was doing what to whom (or, more importantly for marketers with whom) or offer theories of why. […]

]]> Comment on Internet Attention Deficit Disorder by kip/bot/blog » It’s Official: I have the Googles and am starting treatment http://www.kipbot.com/blog/2008/07/05/internet-attention-deficit-disorder/#comment-100100 Mon, 15 Feb 2010 21:01:29 +0000 http://www.kipbot.com/blog/2008/07/05/internet-attention-deficit-disorder/#comment-100100 [...] I’m convinced that there is a condition, that should be in upcoming DSM , of environmentally induced cognitive diminishment. I’m calling it “the Googles” and I believe I suffer from said Googles. I’ve been thinking about this condition since reading Nicholas Carr’s Atlantic article “Is Google Making us Stupid” (my blog bit about it here). Carr has witnessed several diminishments: Shortened attention spans, decreased ability to focus on complex ideas, and the near impossibility to think deeply about something. He attributes it to Google because their commercial model, which is central to so much of our knowledge seeking, encourages short-attention span and quantity. [...] […] I’m convinced that there is a condition, that should be in upcoming DSM , of environmentally induced cognitive diminishment. I’m calling it “the Googles” and I believe I suffer from said Googles. I’ve been thinking about this condition since reading Nicholas Carr’s Atlantic article “Is Google Making us Stupid” (my blog bit about it here). Carr has witnessed several diminishments: Shortened attention spans, decreased ability to focus on complex ideas, and the near impossibility to think deeply about something. He attributes it to Google because their commercial model, which is central to so much of our knowledge seeking, encourages short-attention span and quantity. […]

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