Category Archives: marketing

On-line algorithms #fail

Following some of the memes and political commentary on Secretary of State Clinton’s clash with Senate Republicans, I found myself over at left-liberal TPM, where I received the following ad: While it’s true that the night before, after changing the water in our fish tank, standing on a wet rug with my shoes starting to […]

When doing TV makes sense

As a digital (gone) native(*), nerd, and suddenly time-challenged step-father, I live my life very free of TV advertising. Some of this is by chance – I rarely have a chance to watch live TV. But most of it is by design: I DVR when I can, buy iTunes TV and shows, and rip DVDs […]

Are we unhealthily obsessed with customization?

Yet another powerful/instructive/scriptural moment in Isaacson’s biography of Steve Jobs, comes after his years in the desert and his return to Apple. Under Sculley et al, Apple went the classic route of creating a varied product line – whoever you are whatever your needs, there’s an Apple for you. During a product review meeting, Jobs, […]

Google and Facebook battling for the hearts and minds of marketers

I was at Facebook’s “Hack” Conference in LA last week, targeted at advertisers and agencies. Much of it was product updates, FB for beginners, and some tech updates. But it really felt like the opening salvo in FB’s philosophical positioning of themselves as a brand-building platform, setting the stage for the battle with Google for […]

Full-channel books

Just downloaded a copy of the promising “Paid, Owned, Earned” by Nick Burcher. Actually, I’m carrying it around in my off-line bookbag on O’Reilly’s Safari Online Bookshelf. In the intro, the author lays out the book’s ecosystem: I don’t know about non-genre fiction, but certainly for fiction, this should be the model for many books […]

Where People Decide

From Clickz piece commenting on year end predictions, some unsurprising but potent stats: 90 percent of people rely on personal recommendations from friends 84 percent of people are online doing research before making a purchase decision 77 percent of all content around brands is being shared by the user, not the brand 95 percent of […]

Advertising Pivots: Dominos, eBay, Amazon

If you simply try Amazon’s revived mobile app during the holiday, Amazon will give you a $5 gift certificate at Amazon. That’s their holiday advertisement campaign. Dominos introduced a new line of “artisan” pizza, and the ad they ran was this: Really an anti-ad, hilariously spoofing advertising tropes while offering a discount so people would […]

What do Ad Agencies do?

On ReadWriteWeb today there’s an announcement that Blitz is releasing source code to the public that allows developers “to Use Kinect to Control Adobe Flash Using Node.js”. For those of you who don’t know what Node.js is (I didn’t) it’s “an evented I/O framework for the V8 JavaScript engine on Unix-like platforms. It is intended […]

3D Brands (with nod to Roger Martin)

A terrific article by Roger Martin, “Building Better Decision Makers: The 3D MBA”, crystallizes some of the challenges of advertising/marketing in the digital age. Martin argues that the business school’s original focus on decision-making (and expediency) has caused MBA-thinking to be shallow, narrow, and static. In particular, he highlights the over-dependence on models that MBAs […]

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