“Flipper feels soft”: The last pinball machines
NYT article today about the last pinball machine manufacturer. One of those articles that makes me love living in NY and love the Times. The article is a reporter’s dream: a small world of pinball fanatics (including a “historian of the sport”), a 62-year old owner who yells at his employees for not playing enough pinball and bruised a rib snowboarding in December, really cool pictures of the craft and the mass of the enterprise, and fun quotes like a bug list which includes the comment “flipper feels soft.”
This article also highlights how well the Times has evolved into its digital presentation of itself. I’ve been getting caught up on my podcasts and just listened to a conversation about Eric Alterman’s New Yorker article on the death of newspapers. Articles like this show that, on the content side at least, that some papers are finding ways to embrace the medium: interactive slideshows that highlight photography and have a slightly different narrative arc, the nice incorporation of sound files into an otherwise conventionally formatted article, the use of thumbnails on the top page to pull people in (the two pics above are intriguing at thumbnail size).
