Monthly Archives: April 2012

Gamifying Learning

I’m stepping into some new responsibilities at work in the area of analytics – forcing me to engage in what Lynda Gratton calls serial mastery. I love being in a space, job, industry that constantly offers opportunities for learning and stretching, and the geek in my (going back to D&D) loves what numbers and computation […]

What FB got with Instagram #latetotheparty

This is late, of course, but prompted by an interesting phenomenon. In the two or three days after the FB-Instagram deal, there was a lot of “whoa”, “I love Instagram” followed by “hope they don’t ruin it” or “It will make Facebook so much better.” In days 3 – 8 up to now, I’m starting […]

The Evolving Faux-Flash Genre

Not sure what to call these – they feel flash-mobby in their spontaneity and quick creation of crowds (though there’s no call to action), and they’re definitely flashy – in production values and speed. Anyway, they look kind of fun. I’ve come across two so far, but there might be more . . . From […]

Evolving and Nuancing Web Metrics

Nice piece in AdAge today, encouraging people to massage, rather than simply respond, to data. Over the last 11 years, I’ve had some hand in designing dozens of commerce experiences. One of the most important post-launch calls to re-design action is “cart abandonment.” Your customer has spent time on your site, liked things enough to […]

Digital Age Requires Fluid Mental Models

In the last few months, digital friends of mine and I have been asking ourselves: are we going to hit a point when we get stuck in our ways and try to make everything fit into what we learned in the 2000s? It’s a common experience for people who come up digital and are digital […]

Archimedes, Asimov, and Advertising

Somewhere in the blogo-/google reader/twitter-sphere, I recently came across a great Isaac Asimov quote that helps to capture my ongoing unease with the big idea: The most exciting phrase to hear in science, the one that heralds new discoveries, is not ‘Eureka!’ (I found it!) but ‘That’s funny” You could probably swap in design for […]