Where People Decide
From Clickz piece commenting on year end predictions, some unsurprising but potent stats:
90 percent of people rely on personal recommendations from friends
84 percent of people are online doing research before making a purchase decision
77 percent of all content around brands is being shared by the user, not the brand
95 percent of posts to or about a brand go unanswered
‘Nuf said.
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on Monday, January 9th, 2012 at 1:14 pm and is filed under advertising, marketing.
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