Where consumer decisions start
IBM recently rolled out a customer intelligence appliance (optimized for price and analytics) for retailers struggling with merging its large to big data. Interesting to me for three reasons: 1) creating an appliance for retailers of many sizes shows a big commitment to a hardware/software/consulting mix in the space; 2) IBM’s attempt to jazz it up and make it friendlier, and most interesting 3):
“70 percent of a customer’s first interaction with a product or service takes place online,”
Here is why we need to move into a-centric, non-linear, emergent thinking for customer purchase behaviors. For more than 2/3 of product awareness moments, a digital touchpoint will be the first go/no-go point or consider/shunt out of memory moment for a consumer.
Where People Decide
From Clickz piece commenting on year end predictions, some unsurprising but potent stats:
‘Nuf said.