Advertising Pivots: Dominos, eBay, Amazon
If you simply try Amazon’s revived mobile app during the holiday, Amazon will give you a $5 gift certificate at Amazon. That’s their holiday advertisement campaign.
Dominos introduced a new line of “artisan” pizza, and the ad they ran was this:
Really an anti-ad, hilariously spoofing advertising tropes while offering a discount so people would try the product.
eBay has come out of its years-advertising silence with this spot:
Why did they break the silence and run ads? To use TV for what it does best: announce something new that might not immediately be word-of-mouth. They re-designed their site, they have a mobile app, and they want to remind (or tell) people that eBay sells new stuff as well.
New ways of using (or not using) TV.