I am not a brand
I don’t have key attributes.
There isn’t a four pillar architecture that adds up to me.
I don’t have primary or single emotional takeaways.
I don’t have a single, drumbeat voice.
People/me trying to be a brand. Waste of spirit.
As the Mad Farmer says:
As soon as the generals and the politicos
can predict the motions of your mind,
lose it. Leave it as a sign
to mark the false trail, the way
you didn’t go.Be like the fox
who makes more tracks than necessary,
some in the wrong direction.
Practice resurrection.
That is all.