New ex. of making behaviors fun
Nifty little exercise where a group of designers turn a train station staircase into a piano keyboard (a la the classic scene from Big) in order to get people to engage in the healthier behavior of taking the stairs rather than the escalator. THey conclude:
“Fun can obviously change behavior for the better” and the slightly more difficult translation “Add fun changes common behavior”
Fun video.
But kind of wondering what the real application of the findings are. People might go out of their way to have fun?
I think it was a Morgan Stanley analyst who recently came to the conclusion that if Apple opened their phone to other carriers they would sell more phones.
Also, is it just me … or do these ads disguised as innovation labs feel disingenuous?
Ok, so maybe the weather has me a little crabby today…