Nokia N-Gage — humanizing digital, making games human and fun
Nice concept around Nokia’s (underrated) N-Gage platform. For years, their creative has been trying to humanize games and transform “gaming” (a word that dorkifies and marginalizes the product) into “playing”. This is a fun concept (which has gone viral . . . Or, put another way, was amusing enough to people for them to share it) and the game has some charm and visual surprise to it. Most important, though, it turns video games into things people play and unites N-Gage with Nokia’s larger brand promise of “Connecting people”