I’m quickly realizing that, in the context of my work as an interactive soul, I am a design thinker rather than a creative thinker. Really, I should say that I’m a designer and not a creative, but, given the way interactive marketing and advertising fetishizes the word creative (it’s a noun and a verb! it has BIG ideas!), I am afraid to relinquish the possibility of me participating in that word, even in a poorly-trafficed blog.
- Designers care about and enjoy how, creatives are bored by implementation
- Designers think god is in the details, creatives think the devil is
- Designers think about duration, durability, emergence, and long arcs of emotion; creatives think about the high, quick burst spikes of emotion
- Dare I say it: Designers care about foreplay and the afterward; Creatives focus on orgasms (seems like a way to show that I care about and understand sex as a motivator and maintain cred as at least a faux-creative)
- Designers are persistent, incurable foxes; Creatives are serial hedgehogs (See below for fox/hedgehog backgorund)
Different modes, different ways. I am almost at peace with this.
Fox and Hedgehog
from Isaiah Berlin’s essay, “The Fox and the Hedgehog“:
there exists a great chasm between those, on one side, who relate everything to a single, central vision, one system, less or more coherent or articulate, in terms which they understand, think and feel … and, on the other side, those who pursue many ends, often unrelated and even contradictory, connected, if at all, only in some de facto way … these last lead lives, perform acts and entertain ideas that are centrifugal than than centripetal
the first is hedgehog (creatives), the second is the fox (designers)