Helvetic DysTypeia

Turns out Marlboro used to be a ladies cigarette, with the slogan “Mild as May”. It was only after WWII, that it was re-released in its current manly form.

Turns out Marlboro used to be a ladies cigarette, with the slogan “Mild as May”. It was only after WWII, that it was re-released in its current manly form.